“They are three-quels that are well past their prime in terms of awareness,” said Bock. “The Blair Witch Project” was a massive sleeper hit in 1999, and “Bridget Jones’s Diary” proved popular in 2001. So why did both titles swing hard and miss? “However, the reaction is such that Lionsgate will likely burn the franchise at the stake as it’s just not worth their investment,” said Jeff Bock, senior analyst at Exhibitor Relations.Īlso Read: Box Office: 'Blair Witch,' 'Bridget Jones's Baby' Get Major Downgrades, 'Sully' Stays Afloat “Blair Witch” was made for just $5 million and is still positioned to turn a profit. “Bridget Jones’s Baby” is on shaky ground as it was made for $35 million, not counting marketing costs. Universal, Miramax, StudioCanal and Working Title’s rom-com sequel starring Oscar winner Renée Zellweger didn’t fare much better, opening to just $8.2 million, about 42 percent under what trackers were predicting. Neither came to pass, as Lionsgate’s scary movie sequel made only an estimated $9.7 million - more than 55 percent lower than predictions made early last week.Īlso Read: Box Office: 'Blair Witch,' 'Bridget Jones's Baby' Bomb, 'Sully' Strikes Again 1 - and “Bridget Jones’s Baby,” which was expected to bring in more than $14 million.
The biggest miscalculations were over “Blair Witch” - initially expected to top $22 million and come in at No. This weekend’s box office tally shifted dramatically as predictions were far from reality.
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